I just did a quick interview with Dax Martin (one of the top lingerie and swimsuit designers in the world)
Me: Have you always been interested in fashion?
Dax: I had an interest in fashion from a very young age, my family worked in the textile indusry, so fashion was all around me.
Me: What inspires you ?
Dax: I get alot of my inspiration from music, or anything that evokes emotion.
Me: How do you advertise your brand ?
Dax: Social media, magazines and tv
Me: In your opinion, do you think the South African publics attitude to swimwear and lingere has changed over the recent years ?
Dax: South Africans have always loved swimwear and lingere (chuckles)
Me: What advice would you give to young designers wanting to break into the industry ?
Dax: Fashion is about solving problems, think up different ways of constructing your garments. Always be unique.